About

I started in Second Life with my little avatar “Freda Fredriksson” in beginning of 2007 when SL just started to become a big, future changing money machine. I was in a business group in real life meeting regularly and everybody dreamt of huge success and big money. It was a great exciting time.

It did not come as expected. I have worked hard to make my fashion brand successful, but it burnt me out. So in 2010 I stopped working in SL and closed my shops. Looking back it was the right time to stop.

But I had made some great friends and found a wonderful partner, the best one can imagine – in a computer game.
I have learned a lot for life, starting with learning english almost perfectly, which helps me a lot with my todays real life business and not ending with computer skills, techniques I would have never touched without SL.

Now, in 2019 I am back in SL just for fun.

My screen is the double size now and 10 times more sharp and our internet is 10 times as fast.
But there is one thing, that gave me back the vibrant feeling: Linden Lab together with some awesome designers have done a great job to really improve SL. The avatars look so much more beautiful and the mesh bodies and mesh clothing are a wonderful work even if they produce lag. What a fun to watch my fingers move…

I am glad I skipped all the confusing times of development when many other great designers and big brands have thrown in the towel.
But now I couldn’t keep my fingers off the cloth anymore and started over where I stopped 9 years ago: I am making SL fashion again :-).
I reopened an inworld store and after 2 months it is getting a cosy shop worth to be visited with a fine little collection of fun clothing.

Update December 2022
More than 3 years later I look back at the most successful year in SL all time. I am doing my own original mesh, have been at the Shop and Hop Event twice and I got all new mesh kits I wanted to work for in a finger snip :-).  Thank you to all my customers who love my colorful fun fashion. You keep me running! For now I’ll go on to improve my skills, find new trends and do my best to create new pretty stuff for you.

Much Love, Freda